The marketing function has changed along with the fast-paced evolution of technology. As an organisation evolves and specialises in different capabilities, it becomes difficult to maintain a structural marketing strategy without getting lost among the […]
Doesn´t exist. But still, #Innovation, #Design-thinking, #Creativity are in the mouth of every corporate manager. Large companies want to innovate but do not accept that inefficiency and ambiguity are both conditions of the innovation process. […]
This February it will be two years since I relocated from Buenos Aires to Prague. During this time, I had the privilege of working with people and companies from all over the world and collecting enriching experiences that I would have liked to have shared sooner, but I was just too busy living them.
First Netflix’s interactive movie to disrupt lineal movies. The latest installment of ‘Black Mirror’ puts the viewer in control.
More than a year ago, back in Buenos Aires, I was interview by my Czech current boss: – why don’t we go have lunch somewhere near by? he said – and I pointed out a […]
Not only Nike’s slogan but also a source of continuous anxiety: it spurs me, “No excuses, get it done!”
The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results. There are three variables which belong specifically to the work of agencies that result in the development […]